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Archives Vol-17, Issue no. 2 July-December-2026

TABLE OF CONTENTS

Paper Title:
CONTEMPORARY STORIES DEVELOPED FROM FOLK TALES: With Reference to the stories collected by Dr Joginder Singh Karon & Dr Gautam Vyathit
Author Name:
Deepti Kanda, Dharminder Singh & Jaspal Singh
Country:
India
DOI:
https://doi.org/10.5281/zenodo.21190006
Page No.:
1-6
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CONTEMPORARY STORIES DEVELOPED FROM FOLK TALES: With Reference to the stories collected by Dr Joginder Singh Karon & Dr Gautam Vyathit
Author: Deepti Kanda, Dharminder Singh & Jaspal Singh

ABSTRACT
From ancient times till today folk stories have taught, entertained and illuminated our lives. The morals in the end have always meant to play a significant part of the narrative. The animal fables are symbolically important as they are representing the human character with so many variations which is the eloquence of these valuable treasures. Since 2000 BC the traces of folk tales are found on objects and walls of temples in India. Folklorists have collected and retold these stories to share the wisdom which is deeply embedded in them. Remarkable work is done by learned writers and illustrators in preserving and presenting these narratives. To name some of them are R.K. Ramanunjan,J.S. Karon, Gautam Vyathit, Sudarshan Vashisht, Sohan Singh Wanjara Bedi and Sudha Nathani. British writers had also collected and illustrated the folktales.

Paper Title:
THE IMPACT OF COLOUR AND PACKAGING DESIGN ON CONSUMER BUYING BEHAVIOUR
Author Name:
Pawan Kumar
Country:
India
DOI:
https://doi.org/10.5281/zenodo.21331488
Page No.:
7-13
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THE IMPACT OF COLOUR AND PACKAGING DESIGN ON CONSUMER BUYING BEHAVIOUR
Author: Pawan Kumar

ABSTRACT
In the contemporary marketplace, visual design plays a critical role in shaping consumer perception and influencing purchasing decisions. Among various visual elements, colour and packaging design stand out as powerful tools that affect consumer emotions, brand perception, and ultimately buying behaviour. This conceptual study examines the psychological and emotional impact of colour and packaging design on consumer decision-making processes. Drawing upon theories of consumer behaviour, colour psychology, and visual communication, the study explores how visual stimuli embedded in packaging can evoke emotional responses, enhance brand recognition, and influence purchase intentions. Colour serves as a primary sensory cue that triggers emotional and cognitive responses, while packaging design provides structure, functionality, and aesthetic appeal that facilitate product evaluation. The interaction between these elements creates a comprehensive visual experience that affects con

Paper Title:
SIXTH IN WEALTH, 130TH IN WELLBEING: RETHINKING INDIA'S ECONOMIC POLICIES WITHIN LIMITED RESOURCES An essay on policy design, implementation, and the hard choices India must make
Author Name:
Ashwika Raj
Country:
India
DOI:
https://doi.org/10.5281/zenodo.21350558
Page No.:
14-20
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SIXTH IN WEALTH, 130TH IN WELLBEING: RETHINKING INDIA'S ECONOMIC POLICIES WITHIN LIMITED RESOURCES An essay on policy design, implementation, and the hard choices India must make
Author: Ashwika Raj

ABSTRACT
India present a striking paradox: it possesses world’s sixth-largest economy, with a GDP of approximately $4.15 trillion, yet ranks 130th out of 193 nations on the United Nations Human Development Index. This essay argues that the gap between India’s economic scale and the lived wellbeing of citizens is not primarily a problem of insufficient resources, but of flawed policy design and corroded implementation. While acknowledging genuine progress-the JAM Trinity, the Unified Payments Interface, Ayushman Bharat, and a rising life expectancy-it contends that these gains have been undercut by two compounding failures. The first is conception: policies are frequently designed by officials and experts distanced from the realities of farmers, daily-wage workers, and rural communities, producing outcomes such as the water-table collapse driven by Minimum Support Price incentives and the disruption caused by demonetization. The second is deliver: a systemic “corruption equilibrium,” r

Paper Title:
केदारनाथ अग्रवाल की कविताओं में प्रतिवाद : किसान समस्या एवं किसान अधिकार
Author Name:
स्वप्‍ना कुमारी
Country:
India
DOI:
https://doi.org/10.5281/zenodo.21350876
Page No.:
21-27
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केदारनाथ अग्रवाल की कविताओं में प्रतिवाद : किसान समस्या एवं किसान अधिकार
Author: स्वप्‍ना कुमारी

सारांश–
हिंदी कविता की प्रगतिशील धारा में केदारनाथ अग्रवाल का महत्वपूर्ण स्थान है। उनकी कविताएँ केवल प्रकृति-चित्रण तक सीमित नहीं हैं, बल्कि उनमें किसान, मजदूर तथा शोषित वर्ग के जीवन-संघर्ष की सशक्त अभिव्यक्ति मिलती है। उन्होंने अपनी कविता के माध्यम से सामंती व्यवस्था, पूँजीवादी शोषण तथा सामाजिक विषमता का तीखा प्रतिवाद किया है। उनकी कविताओं में किसान केवल करुणा का पात्र नहीं, बल्कि संघर्षशील, स्वाभिमानी तथा परिवर्तन का वाहक है। प्रस्तुत शोध आलेख में केदारनाथ अग्रवाल की कविताओं के आधार पर किसान समस्याओं, किसान अधिकारों तथा प्रतिवाद की चेतना का विश्लेषण किया गया है।

मुख्य शब्द : केदारनाथ अग्रवाल, प्रतिवाद, किसान, किसान अधिकार, प्रगतिशील कविता, शोषण, सामाजिक न्याय।

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