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ENTREPRENEURIAL ADAPTABILITY: KEY FACTORS THAT MOTIVATE BUSINESS OWNERS TO TRY AGAIN AFTER FAILURE

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Name: Aparna Dhingra , Shiva Johri
Country: India
Publication Details
Year: 2026
Volume: Voume-17, Issue-1 (January-June)
Page Number: 222-235
DOI: https://doi.org/10.5281/zenodo.20844625
Abstract
ABSTRACT
In the wake of the COVID-19 pandemic, entrepreneurial failure became a common reality, pushing many business owners to reassess their ability to recover & restart ventures. The purpose of this study is to investigate the concept of entrepreneurial adaptability by identifying & validating the factors which motivate entrepreneurs to try again in the post-pandemic context. This study adopts confirmatory factor analysis to extract two dimensions: entrepreneurial awareness and readiness, and external factors influencing enterprises. The core variables of the first dimension are audience cognition and strategic decision-making capacity. This study confirms that internal clarity and cognitive readiness play a key driving role in re-entrepreneurship after business failure. In this Study the second factor concludes that political influence and sufficient investment are the dominant factors shaping entrepreneurial resilience, which verifies the core role of access to capital and a stab
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