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CUSTOMER AWARENESS ON GST CHARGES IN CREDIT CARD TRANSACTIONS WITH SPECIAL REFERENCE TO COIMBATORE CITY

Author Information
Name: Jeevitha.J,Menaha.S ,Prabhakaran.K
Country: India
Publication Details
Year: 2026
Volume: Voume-17, Issue-1 (January-June)
Page Number: 70-74
DOI: https://doi.org/10.5281/zenodo.20489405
Abstract
This study aims to analyze the level of customer awareness regarding GST charges applied on credit card transactions, with special reference to Coimbatore City. After the implementation of Goods and Services Tax (GST), various charges related to credit card usage such as annual fees, interest charges, late payment fees, and service charges are subject to GST. Many credit card users are unaware of these charges, which may affect their satisfaction and usage behavior.
The study is based on primary data collected from credit card users in Coimbatore City through a structured questionnaire, along with secondary data obtained from journals, websites, and reports. The research adopts a descriptive research design, and tools such as percentage analysis and the Chi-Square test are used for data analysis. The findings of the study help to understand the level of awareness among customers and highlight the need for better communication and transparency by banks regarding GST charges on credit
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