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Archives Vol-17, Issue no. 2 July-December-2026

TABLE OF CONTENTS

Paper Title:
CONTEMPORARY STORIES DEVELOPED FROM FOLK TALES: With Reference to the stories collected by Dr Joginder Singh Karon & Dr Gautam Vyathit
Author Name:
Deepti Kanda, Dharminder Singh & Jaspal Singh
Country:
India
DOI:
https://doi.org/10.5281/zenodo.21190006
Page No.:
1-6
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CONTEMPORARY STORIES DEVELOPED FROM FOLK TALES: With Reference to the stories collected by Dr Joginder Singh Karon & Dr Gautam Vyathit
Author: Deepti Kanda, Dharminder Singh & Jaspal Singh

ABSTRACT
From ancient times till today folk stories have taught, entertained and illuminated our lives. The morals in the end have always meant to play a significant part of the narrative. The animal fables are symbolically important as they are representing the human character with so many variations which is the eloquence of these valuable treasures. Since 2000 BC the traces of folk tales are found on objects and walls of temples in India. Folklorists have collected and retold these stories to share the wisdom which is deeply embedded in them. Remarkable work is done by learned writers and illustrators in preserving and presenting these narratives. To name some of them are R.K. Ramanunjan,J.S. Karon, Gautam Vyathit, Sudarshan Vashisht, Sohan Singh Wanjara Bedi and Sudha Nathani. British writers had also collected and illustrated the folktales.

Paper Title:
THE IMPACT OF COLOUR AND PACKAGING DESIGN ON CONSUMER BUYING BEHAVIOUR
Author Name:
Pawan Kumar
Country:
India
DOI:
https://doi.org/10.5281/zenodo.21331488
Page No.:
7-13
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THE IMPACT OF COLOUR AND PACKAGING DESIGN ON CONSUMER BUYING BEHAVIOUR
Author: Pawan Kumar

ABSTRACT
In the contemporary marketplace, visual design plays a critical role in shaping consumer perception and influencing purchasing decisions. Among various visual elements, colour and packaging design stand out as powerful tools that affect consumer emotions, brand perception, and ultimately buying behaviour. This conceptual study examines the psychological and emotional impact of colour and packaging design on consumer decision-making processes. Drawing upon theories of consumer behaviour, colour psychology, and visual communication, the study explores how visual stimuli embedded in packaging can evoke emotional responses, enhance brand recognition, and influence purchase intentions. Colour serves as a primary sensory cue that triggers emotional and cognitive responses, while packaging design provides structure, functionality, and aesthetic appeal that facilitate product evaluation. The interaction between these elements creates a comprehensive visual experience that affects con

Paper Title:
SIXTH IN WEALTH, 130TH IN WELLBEING: RETHINKING INDIA'S ECONOMIC POLICIES WITHIN LIMITED RESOURCES An essay on policy design, implementation, and the hard choices India must make
Author Name:
Ashwika Raj
Country:
India
DOI:
https://doi.org/10.5281/zenodo.21350558
Page No.:
14-20
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SIXTH IN WEALTH, 130TH IN WELLBEING: RETHINKING INDIA'S ECONOMIC POLICIES WITHIN LIMITED RESOURCES An essay on policy design, implementation, and the hard choices India must make
Author: Ashwika Raj

ABSTRACT
India present a striking paradox: it possesses world’s sixth-largest economy, with a GDP of approximately $4.15 trillion, yet ranks 130th out of 193 nations on the United Nations Human Development Index. This essay argues that the gap between India’s economic scale and the lived wellbeing of citizens is not primarily a problem of insufficient resources, but of flawed policy design and corroded implementation. While acknowledging genuine progress-the JAM Trinity, the Unified Payments Interface, Ayushman Bharat, and a rising life expectancy-it contends that these gains have been undercut by two compounding failures. The first is conception: policies are frequently designed by officials and experts distanced from the realities of farmers, daily-wage workers, and rural communities, producing outcomes such as the water-table collapse driven by Minimum Support Price incentives and the disruption caused by demonetization. The second is deliver: a systemic “corruption equilibrium,” r

Paper Title:
केदारनाथ अग्रवाल की कविताओं में प्रतिवाद : किसान समस्या एवं किसान अधिकार
Author Name:
स्वप्ना कुमारी
Country:
India
DOI:
https://doi.org/10.5281/zenodo.21350876
Page No.:
21-27
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केदारनाथ अग्रवाल की कविताओं में प्रतिवाद : किसान समस्या एवं किसान अधिकार
Author: स्वप्ना कुमारी

सारांश–
हिंदी कविता की प्रगतिशील धारा में केदारनाथ अग्रवाल का महत्वपूर्ण स्थान है। उनकी कविताएँ केवल प्रकृति-चित्रण तक सीमित नहीं हैं, बल्कि उनमें किसान, मजदूर तथा शोषित वर्ग के जीवन-संघर्ष की सशक्त अभिव्यक्ति मिलती है। उन्होंने अपनी कविता के माध्यम से सामंती व्यवस्था, पूँजीवादी शोषण तथा सामाजिक विषमता का तीखा प्रतिवाद किया है। उनकी कविताओं में किसान केवल करुणा का पात्र नहीं, बल्कि संघर्षशील, स्वाभिमानी तथा परिवर्तन का वाहक है। प्रस्तुत शोध आलेख में केदारनाथ अग्रवाल की कविताओं के आधार पर किसान समस्याओं, किसान अधिकारों तथा प्रतिवाद की चेतना का विश्लेषण किया गया है।

मुख्य शब्द : केदारनाथ अग्रवाल, प्रतिवाद, किसान, किसान अधिकार, प्रगतिशील कविता, शोषण, सामाजिक न्याय।

Paper Title:
A STUDY ON ORGANIZATION OF KINSHIP AND FAMILY IN MARWARI COMMUNITY OF MORIGAON DISTRICT, ASSAM
Author Name:
Nayanjyoti Goswami , Nilofar Jasmin & Divya Lahoti
Country:
India
DOI:
https://doi.org/10.5281/zenodo.21406070
Page No.:
28-32
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A STUDY ON ORGANIZATION OF KINSHIP AND FAMILY IN MARWARI COMMUNITY OF MORIGAON DISTRICT, ASSAM
Author: Nayanjyoti Goswami , Nilofar Jasmin & Divya Lahoti

ABSTRACT
The Marwari’s at Morigaon, Assam is a migrant community from the rugged desert of Rajasthan. Records show that this community spread across the globe, travelled as migrant merchant traders Four hundred years ago. It offers a potential research area in the understanding of organization of Kinship and family structure. The study explores how tradition and modernity of this community has given it a unique character where it has been fruitful enough to still practice the olden ways of Social organization. In the midst of this tradition several exogenous factors have operated outside the community. The Marwari’s have exhibited flexibility and have adapted positively to these diverse changes

Keywords: Marwari, Community, Kinship and Family

Paper Title:
A STUDY ON ATTITUDE AND SATISFACTION TOWARDS CHATBOTS IN CHANDIGARH TRICITY
Author Name:
Shagundeep Kaur Batth , Armaan Singh
Country:
India
DOI:
https://doi.org/10.5281/zenodo.21640550
Page No.:
33-40
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A STUDY ON ATTITUDE AND SATISFACTION TOWARDS CHATBOTS IN CHANDIGARH TRICITY
Author: Shagundeep Kaur Batth , Armaan Singh

ABSTRACT
This study aims to examine the attitude and satisfaction of consumers towards chatbots in Chandigarh Tricity. This is a quantitative research that was conducted on 110 respondents in Chandigarh Tricity. The current study investigates the attitude and satisfaction of consumers toward chatbots. The results were analyzed using SPSS software. The results show that there is a positive attitude towards the use of chatbots, there happens to be universal connectivity of chatbots and customers are satisfied with the use of chatbots. This study adds to the expanding body of literature on AI-powered customer support solutions and emphasizes the potential of chatbots in encouraging effective and enjoyable consumer interactions.

Keywords: Chatbots, consumers, attitude, satisfaction.

Paper Title:
व्याकरणशास्त्रे तिङन्तपदानां वैशिष्ट्यम्
Author Name:
प्रकाश कुमार झा
Country:
India
DOI:
https://doi.org/10.5281/zenodo.21621887
Page No.:
41-48
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व्याकरणशास्त्रे तिङन्तपदानां वैशिष्ट्यम्
Author: प्रकाश कुमार झा

सारांश
संस्कृतव्याकरणशास्त्रे पदद्वयं प्रमुखतया स्वीकृतम् अस्ति—सुबन्तपदम् तथा तिङन्तपदम्। तत्र तिङ्-प्रत्ययान्तानि पदानि तिङन्तपदानि इति कथ्यन्ते। एतानि धातूनां तिङ्-प्रत्यययोगेन निष्पन्नानि भवन्ति तथा क्रियायाः, कालस्य, पुरुषस्य, वचनस्य च बोधकानि सन्ति। पाणिनीयव्याकरणे तिङन्तपदानां महत्त्वं विशेषतया प्रतिपादितम् अस्ति, यतः वाक्यस्य प्रधानतत्त्वं क्रियापदम् एव भवति। क्रियाविना वाक्यस्य पूर्णार्थबोधः सामान्यतया न सम्भवति। तिङन्तपदानि धातुभ्यः लकारानुसारं विविधरूपाणि गृह्णन्ति। संस्कृतभाषायां लट्, लङ्, शलट्, लुट्, लृट्, लोट्, विधिलिङ्, आशिषलिङ्, लुङ्, लृङ् इत्यादयः दश लकाराः सन्ति, येषां माध्यमेन वर्तमान, भूत, भविष्यत्कालः, आज्ञा, सम्भावना, आशीर्वादः इत्यादयः भावाः ज्ञायन्ते। तिङन्तपदेषु पुरुषत्रयम् (प्रथम, मध्यम, उत्तम) तथा वचनत्रयम् (एकवचनम्, द्विवचनम्, बहुवचनम्) अपि प्रतिफलति। अतः तिङन्तपदानि भाषायाः व्याकरणिकां रचनायाः अत्यन्तं महत्त्वपूर्णानि अङ्गानि भवन्ति।
तिङन्तपदानां वैशिष्ट्यं यत् एतानि केवलं क्रियायाः बोधकानि न सन्ति, अपितु कर्तुः, कालस्य, वचनस्य, पुरुषस्य तथा भावस्य अपि ज्

Paper Title:
A STUDY ON CONSUMER PURCHASE INTENTION TOWARDS SUSTAINABLE CLOTHING AMONG YOUTH IN THE MALWA REGION OF PUNJAB
Author Name:
Harinder Kaur , Mamta Rana
Country:
India
DOI:
https://doi.org/10.5281/zenodo.21622150
Page No.:
49-55
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A STUDY ON CONSUMER PURCHASE INTENTION TOWARDS SUSTAINABLE CLOTHING AMONG YOUTH IN THE MALWA REGION OF PUNJAB
Author: Harinder Kaur , Mamta Rana

ABSTRACT
Sustainable clothing has emerged as a critical response to the environmental and social costs of fast fashion, yet consumer adoption in emerging markets remains uneven and under-researched at the regional level. This study examines the factors driving purchase intention towards sustainable clothing among youth (aged 18–30 years) in the Malwa region of Punjab, India — a semi-urban and agrarian belt undergoing rapid retail and digital transformation. Drawing on the Theory of Planned Behaviour (TPB) extended with environmental concern, perceived price, and product awareness, a structured questionnaire was administered to young consumers across five Malwa districts (Ludhiana, Patiala, Bathinda, Moga, and Sangrur). Data were analysed using descriptive statistics, reliability testing, and partial least squares structural equation modelling (PLS-SEM). The findings indicate that attitude towards sustainable clothing, subjective norms, and environmental concern are significant positiv

Paper Title:
PERCEIVED WORK STRESS, COPING MECHANISMS, AND JOB SATISFACTION: A PSYCHOLOGICAL EXPLORATION AMONG ACCREDITED SOCIAL HEALTH ACTIVISTS
Author Name:
Kumari Guriya
Country:
India
DOI:
https://doi.org/10.5281/zenodo.21736233
Page No.:
56-65
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PERCEIVED WORK STRESS, COPING MECHANISMS, AND JOB SATISFACTION: A PSYCHOLOGICAL EXPLORATION AMONG ACCREDITED SOCIAL HEALTH ACTIVISTS
Author: Kumari Guriya

ABSTRACT
Accredited Social Health Activists are the frontline interface between India’s public health system and the community. Their work involves maternal and child health promotion, immunization mobilization, disease surveillance, health education, family counselling, and repeated household-level follow-up. Although their contribution to primary health care is substantial, the psychological cost of this labour is often insufficiently examined. The present paper explores perceived work stress, coping mechanisms, and job satisfaction among ASHA workers through a psychology-oriented framework. The study is primarily based on secondary literature, government documents, and published studies, supplemented with a structured analytical dataset of 120 ASHA workers to demonstrate statistical relationships among the core variables. Perceived stress was measured through a 10-item stress index, coping through adaptive and maladaptive coping subscales, and job satisfaction through a 15-item job

Paper Title:
प्रजनन आयु की ग्रामीण महिलाओं में कुपोषण और मातृ-स्वास्थ्य के बीच संबंधों का अध्ययन
Author Name:
Neetu Sharma
Country:
India
DOI:
https://doi.org/10.5281/zenodo.21805420
Page No.:
66-75
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प्रजनन आयु की ग्रामीण महिलाओं में कुपोषण और मातृ-स्वास्थ्य के बीच संबंधों का अध्ययन
Author: Neetu Sharma

सारांश
प्रजनन आयु की महिलाओं का पोषण-स्तर गर्भधारण, प्रसव, प्रसवोत्तर स्वास्थ्य तथा भावी पीढ़ी के शारीरिक और मानसिक विकास को प्रभावित करने वाला एक प्रमुख कारक है। प्रस्तुत अध्ययन का उद्देश्य बिहार के ग्रामीण क्षेत्रों में 15–49 वर्ष की महिलाओं के कुपोषण और मातृ-स्वास्थ्य के बीच संबंधों का विश्लेषण करना था। अध्ययन मुख्यतः राष्ट्रीय परिवार स्वास्थ्य सर्वेक्षण के पाँचवें और छठे चक्र, बिहार राज्य पोषण प्रोफाइल, नमूना पंजीकरण प्रणाली, राष्ट्रीय पोषण संस्थान तथा विश्व स्वास्थ्य संगठन के आँकड़ों पर आधारित है। सूक्ष्म-स्तरीय सांख्यिकीय संबंधों की जाँच के लिए आधिकारिक ग्रामीण वितरणों के अनुरूप 300 महिलाओं का अनुकरण-आधारित विश्लेषणात्मक नमूना भी तैयार किया गया। विश्लेषण में प्रतिशत, काय-वर्ग परीक्षण, विषम अनुपात और बहुचर द्विआधारी समाश्रयण का प्रयोग किया गया। आधिकारिक आँकड़ों के अनुसार ग्रामीण बिहार की 27.2% महिलाएँ कम वजन की थीं, जबकि 18.5% महिलाएँ अधिक वजन अथवा मोटापे से प्रभावित थीं। केवल 36.4% महिलाओं ने कम-से-कम 4 प्रसवपूर्व जाँच कराई और 21.1% महिलाओं ने गर्भावस्था के दौरान 100 या अधिक दिन

Paper Title:
STRUCTURAL PROPERTIES AND CLASSIFICATION OF REES MATRIX SEMIGROUPS WITH APPLICATIONS TO COMPLETELY SIMPLE SEMIGROUPS
Author Name:
Sharvan Kumar , Ashok Kumar
Country:
India
DOI:
https://doi.org/10.5281/zenodo.21933878
Page No.:
76-86
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STRUCTURAL PROPERTIES AND CLASSIFICATION OF REES MATRIX SEMIGROUPS WITH APPLICATIONS TO COMPLETELY SIMPLE SEMIGROUPS
Author: Sharvan Kumar , Ashok Kumar

ABSTRACT
Rees matrix semigroups constitute one of the principal structural constructions in semigroup theory. They describe a broad class of semigroups by combining a group, two nonempty index sets, and a sandwich matrix whose entries determine the interaction among the constituent group components. This paper presents a systematic study of the construction, algebraic properties, and classification of Rees matrix semigroups over groups. Particular attention is given to associativity, idempotents, regularity, maximal subgroups, Green’s relations, principal ideals, normalization of sandwich matrices, and isomorphism criteria. The Rees–Suschkewitsch theorem is formulated and discussed as the central classification theorem for completely simple semigroups. It is shown that every completely simple semigroup is isomorphic to a Rees matrix semigroup over one of its maximal subgroups, while the row and column indices encode its minimal right and left ideals. The extension to Rees zero-matrix

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